Red Points Review. Pricing, Strengths and Limits
Facts checked September 2026 against the sources named in the table · scoring method on How We Rank
Red Points is a Barcelona brand protection company that finds and removes counterfeits, impersonation and piracy across marketplaces, websites, social media, ads, mobile apps and domains. Launched in 2014, it now works for more than 1,300 brands. The feature that separates this provider from most rivals is commercial rather than technical. Pricing is a flat fee tied to program scope, so a surge in fake listings raises the takedown count and leaves the bill where it was.
What Red Points Covers
Red Points splits its platform into separate products, each priced as its own plan family. The counterfeit plans come in Starter, Professional and Enterprise tiers, domain abuse runs as Detect and Claim, and piracy runs as Launch, Always-on and Custom.
- Brand Protection. Counterfeit detection and removal across more than 5,000 marketplaces, websites and social platforms.
- Impersonation Removal. Takedown of accounts and pages that pose as the brand.
- Domain Management. Lookalike domains, handled through the Detect and Claim plans.
- Anti Piracy. Leaked and pirated digital content, video game piracy included.
- Gray Market. Unauthorized resale outside approved channels, sold alongside a Revenue Recovery Program.
- Deepfake Protection. A separate product line on the menu for deepfake abuse of a brand.
How the Flat Fee Changes the Buying Decision
Flat pricing is the reason Red Points ranks second in our comparison. A per-takedown contract punishes a brand for being attacked harder, because every extra listing adds cost at the exact moment the problem grows. Under the Red Points model the scope is agreed up front and enforcement volume inside that scope carries no extra charge. The trade-off is that the number arrives only after a scoping call, since no price appears on the site.
What Users Report
On G2 the vendor holds 4.9 of 5 across 69 reviews. A July 2026 reviewer praised detection that catches infringements even when the brand name is missing from a listing title, and noted that custom enforcement rules took several rounds with the account manager to configure. Capterra is cooler at 4.3 of 5 from 20 reviews. The recurring complaints there are thin reporting, genuine listings flagged by the detection bot, and little explanation when a takedown fails.
- Strongest signal. Detection accuracy and enforcement rules tuned per product category.
- Weakest signal. Reporting depth and transparency on failed removals.
- Setup cost. Rule configuration needs time with the account team during onboarding.
Red Points Facts at a Glance
| Field | Detail | Source |
|---|---|---|
| Launched | 2014 | Red Points company page |
| Headquarters | Barcelona, with offices in New York, Beijing and Salt Lake City | Red Points about page |
| Scale | 1,300+ brands, 300+ employees | Red Points about page |
| Products | Brand Protection, Anti Piracy, Domain Management, Impersonation Removal, Gray Market, Deepfake Protection, Revenue Recovery Program | Red Points homepage |
| Pricing model | Flat fee set by program scope, no charge per detection or per takedown, no public prices | Red Points pricing page |
| G2 rating | 4.9 of 5 from 69 reviews | G2 |
| Capterra rating | 4.3 of 5 from 20 reviews | Capterra |
| Gambling coverage | Not named. Gaming content on the site covers video game piracy only | Red Points gaming piracy page |
Strengths
- Flat fee, so takedown volume never raises the invoice
- Coverage from 5,000+ marketplaces to ads, apps, domains and AI commerce
- 4.9 of 5 on G2 across 69 reviews
Limitations
- Reporting called under developed by Capterra reviewers
- Bot detection has flagged genuine listings, per Capterra reviews
- Little transparency on why a listing stays up
Best for. Consumer, fashion and electronics brands losing sales to marketplace fakes at volume, with a budget owner who wants one predictable annual number.
Alternatives to Red Points
- MarqVision review. The same counterfeit focus with offices in Seoul, Shanghai and Tokyo, and a matching 4.9 G2 score
- Corsearch review. The better fit when trademark clearance and watching must sit with the same provider as enforcement
- iGaming brand protection shortlist. For casino and sportsbook brands, since Red Points names no gambling coverage
Red Points FAQ
How much does Red Points cost?
Red Points publishes no prices. Every plan runs on a flat fee set by the scope of the program, and the pricing page states there is no charge per detection or per takedown. A quote follows a scoping call.
Does Red Points protect online casinos?
Red Points names fashion, electronics, beauty, toys, FMCG, pharmaceutical, luxury, fintech and software among its industries. Gambling is not on the list, and its gaming material covers video game piracy. Casino brands should start with the iGaming shortlist on this site.