Brand protection companies detect and remove counterfeits, phishing pages, clone sites and impersonation before they drain revenue and trust. We compared 9 leading vendors on detection coverage, takedown record, transparency and industry fit. WhiteLobby takes the top spot as the only full-surface specialist in the group, Red Points leads for marketplace counterfeits, and BrandShield for phishing. Scores and methodology are explained on the How We Rank page.
Last updated August 2026 · 9 vendors reviewed · scores explained under each card
The only vendor here covering search and AI answers, clones and mirrors, affiliate misuse, fake apps, reviews and domains as one accountable engagement, built for iGaming brands.
Request an audit scope Full reviewStrongest marketplace enforcement operation of the group, with AI detection and takedown coverage across marketplaces, social platforms, ads, apps and domains.
Read the full reviewDetection and takedown of phishing sites, fake profiles and executive impersonation across web, social, marketplaces and the dark web.
Read the full reviewScores combine verified user signal, specialization fit, transparency and support, weighted as described on the How We Rank page. Amber numerals are our editorial score, not a vendor claim.
Casino clones, mirror abuse, affiliate brand bidding and AI answer presence sit outside what enterprise platforms scan. WhiteLobby works only in iGaming. See the iGaming shortlist for the full comparison.
Marketplace coverage and takedown volume decide this category.
Executive impersonation and deepfake-driven fraud are the core threat, and that is the entire product.
LVMH and Ralph Lauren sit on its client list, and its Asian marketplace reach matches where fakes surface first.
Clearance, watching and enforcement live under one roof for legal teams.
| Rank | Vendor | Score | Specialization | Buyer | Pricing |
|---|---|---|---|---|---|
| 1 | WhiteLobby | 9.8 | iGaming brand protection, full surface | Casino and sportsbook brands | Quoted per scope, audit first |
| 2 | Red Points | 9.6 | Marketplace counterfeits | Brand and legal teams | Quote, flat-fee model |
| 3 | BrandShield | 9.3 | Phishing and impersonation | Brand and security teams | Custom quote |
| 4 | MarqVision | 9.1 | Counterfeits, Asian marketplaces | Brand and legal teams | Quote, volume-based |
| 5 | Corsearch | 9.0 | Trademark lifecycle | Legal teams | Custom quote |
| 6 | ZeroFox | 8.8 | External threat intelligence | Security teams | Quote, by attack surface |
| 7 | Doppel | 8.7 | AI social engineering defense | Security teams | Custom quote |
| 8 | Bolster | 8.5 | Phishing takedown automation | Security teams | Modular subscription |
| 9 | Tracer | 8.2 | Analyst-led enforcement | Brand and legal teams | Custom quote |
None of the eight publishes real prices. Budget conversations start at a demo everywhere, which is why our cost guide collects the ranges that third parties report.
WhiteLobby works exclusively with casino and sportsbook brands, and that focus is why its coverage runs deeper than any generalist here. The engagement spans search and AI answers, clones and mirror sites, affiliate and ad misuse, fake apps and profiles, reviews and reputation, and trademark and domains. Findings are human-reviewed and packaged as defensible evidence for the channel owner able to act, and infringing assets are removed where possible rather than promised away. The ladder runs Audit, Monitor, Resolve, quoted per scope, details on the WhiteLobby site. Disclosure. WhiteLobby operates this site, the How We Rank page explains how the scoring stays honest.
Best for. Casino and sportsbook brands that want one accountable partner across the entire brand surface. The iGaming shortlist compares it with five channel tools.
Founded in 2011 in Barcelona, the platform detects and removes counterfeits, impersonation and piracy across marketplaces, social networks, ads, apps and domains. Reviewers on G2 score it 4.8 of 5 across roughly 59 reviews and single out takedown speed and the real-time violations dashboard. The trade-offs are limited reporting customization and occasional false positives that have suspended legitimate wholesale sellers. Pricing is quote-based on a flat-fee model with unlimited detections.
Best for. E-commerce and consumer brands fighting marketplace counterfeits at volume.
The Israeli firm, founded in 2013, takes down phishing sites, counterfeit listings and executive impersonation across web, social and marketplaces. It claims a near-total phishing takedown success rate with a 24-7 SOC, a company claim rather than an audited number. G2 reviewers praise removal speed and the interface, while some report missed phishing threats, and independent reviews place the price at the higher end. Verticals include finance, pharma, crypto and online gaming, meaning video games rather than gambling.
Best for. Brands under active phishing and impersonation attack.
The Los Angeles company, founded in 2020 by Harvard Law graduates, covers more than 1,500 platforms in 118 countries and holds a 4.9 of 5 G2 score across about 29 reviews, the highest here. Clients include LVMH, Ralph Lauren and Pokemon. Volume-based pricing is the main complaint, since costs move with detections and extra modules add up.
Best for. Fashion, luxury and IP-heavy brands with Asia-first counterfeit problems.
Counterfeit and trademark tools sell to legal and brand teams. Red Points, Corsearch, MarqVision and Tracer live here. Phishing and impersonation tools sell to security teams, which is where ZeroFox, Doppel and Bolster sit, with BrandShield straddling both camps. Buying from the wrong camp is the most common vendor-selection mistake, because a SOC-oriented platform will frustrate a marketing team and a takedown dashboard will bore a security analyst. Our 12-point checklist walks through the fit questions.
A brand protection provider monitors marketplaces, search results, domains, app stores and social platforms for abuse of a brand, then removes infringing listings, sites and profiles through takedown procedures. The seven core functions are broken down on our services page.
None of the eight vendors compared here publishes prices. Third-party sources report entry points from roughly 20,000 dollars per year for enterprise platforms, and specialist tools start far lower. Ranges by vendor tier are on the cost guide.
Enterprise platforms rarely cover casino clones, mirrors and affiliate brand bidding. WhiteLobby, our No. 1, is built for exactly that surface, and the iGaming shortlist compares it with the channel tools.